So what can you do when your Depop store is slower than you would like? No, freaking out and tearing your hair out isn’t the answer. There’s still lots of things to do. Tasks to focus on during slower can be to:
- Rewrite product descriptions
- Boost listings
- Promote the store
All it takes is a good attitude and some work and the sales will start up again.
Product Descriptions
Look at other people’s sales. If their stores are booming it might have to do with the way they boost their products.
It’s not the most pleasant task but it can make a difference. Depop’s search engine will likely have a certain lingo that ranks highest. Estimate what items should be getting more views and try to work out a better product description.
After that’s done, make sure the prices are correct by your standards and keep a good photo catalogue.
Boost Listings
Making sure every item is boosted is a top priority for every store. There are some stores that may be popping without boosting anything, but those are the exception. Keeping everything boosted at least gives stores the visibility they need to catch customers’attention.
Promote It
There are other ways to promote a Depop store besides boosting items and having a good profile.
Ways to market the store outside the app include:
- Through social media
- Through a website
- Flyers and cards
Sharing new listings with followers creates a whole new dynamic to the social account and taps into a whole new market. Posting cool captions along with the products is the way to go. In addition, sharing the full experience of buying then listing items creates a personal connection with the viewer.
Creating a website is easier than ever, and having one focused on a resale store can do wonders for revenue. Find a good name for the site, post good pictures, and update content regularly.
Flyers and cards can make a big difference as well, increasing exposure for the store and allowing the seller to market their store in their own personalized way.
Keeping At It
It can be hard to keep going when business slows down, especially if it’s a major source of income. One thing for certain is that things won’t turn around on their own, so staying with it and looking for ways to help the store are key during slower times.
Sales, as resellers find out, are not exactly continuous. There will be good periods and bad ones, but that’s the case with all industries.
Tough times don’t last, tough people do. Slower periods can even be a blessing in disguise, allowing business owners the chance to work on marketing, branding, and other aspects of their work.
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