What makes a website pop? There are several factors that make that possible. One of them is how well you position your site.

Good positioning can be achieved through things like good content, good back links, and good domain choices.

What Is Brand Tagging?

Tagging a brand to your site is the process of cultivating content strictly based around an existing brand.

It can be done through content that focuses on a specific brand. For example, if you are a Starbucks lover and have memorized every single item on the menu, you can start a blog that focuses on reviewing each drink on the Starbucks menu.

Having a domain that mentions the brand is even better because it directly connects that site to the brand.

The reason a site might want to focus on a specific brand is because it can make readers and search engines look at the site as a reliable reference.

Taking a page off the old book when it comes to finding a good topic to discuss within content is what this method is all about. Instead of creating a site domain and content out of thin air, brand-tagging can really help with generating content.

How It Works

Depop is a very popular reseller app. When someone looks up Depop, they ask questions about the selling process.

So if you are a reselling marketer with sights on growing your store on this app, it’s a smart idea to make sure you are giving readers valuable information to build up credibility.

This however, takes time. Brand-tagging isn’t just great for a site’s content, but it can be used in the domain as well. This site is the perfect example.

The domain is mydepop.blog, and its content covers the product I’m selling on the app along with helpful pieces for other resellers.

Purpose

A way for sites to rank faster. Finding and ranking for industry keywords is harder than ever, so having a big brand in your domain is a clever way to catch traffic.

Creating familiarity with the audience. Having a popular brand in your domain combined with useful content is just the way to go for sites looking to tap into massive markets.

A great way to monetize your interests. If your interests make others money, it’s a great likelihood that they can make you money.

Good practice for those looking to expand their personal advertising skills. Try it out, see what works and what’s not so effective.

Funneling traffic

The initial and main purpose for every website is attracting traffic. Once that is done the establishing of an audience begins. When a site brand-tags, it taps into a specific type of traffic, more focused and more targeted than a regular industry site.

With that targeted traffic, the site becomes a funneling tool. Whether that’s linking back to your digital store front or your socials that’s up to the web master.

Say for example your page is in the 1000s when it comes to visitors per day. Creating a page that links back to your social media account would be a tremendous boost.

Getting Started

Have a topic at hand, keeping it professional and informative. Find a brand that’s at the top in that area and find an angle to target.

If you’re interested in sports, start writing about your favorite team. Find a clever way to integrate the team’s name into your domain and keep your content output consistent.

Keep the domain name short and the content focused on that certain industry.

The searchers already typing the brand’s name in search bars is going to be the main audience to target. So stuff that relates to the brand or information on products and services is great for a starting content strategy.

How to Monetize

Making money, that’s what matters at the end of the day. Well luckily, this marketing strategy is great when it comes to getting people to notice a site, like it, trust it, and spend money on it.

For a reselling based site, the simplest way to monetize would be to link to the e-commerce store.

Now for more hobby or enthusiasts based sites like sports pages, allowing advertising from outside  companies would be the way to go.

All of the traffic will be from people in the industry, so making a page specifically for sales is a good idea. Selling tips through a subscription, selling products, and even offering services can all be done once the audience is paying attention.

Keeping It Original

One thing nobody likes is a copycat, so keeping the site independent is very important. Search engines will not consider a regurgitation of a known site in its top ranks.

Having an angle is extremely important. For a Starbucks based site, a great idea is a site reviewing and recommending certain drinks to the audience.

For a site covering a sports team, the site should be offering insights on game statistics or if possible keeping up with live game environments.

It’s not about reinventing the wheel but creating original value so readers are not tempted to go back to the brand’s official website.

Already Have a Website?

Just because a website is already live doesn’t mean you can implement brand-tagging into a content strategy. In fact, live websites are still able to change domains.

As far as blogs and web pages, those can either be reworded or simply revamped into new sets.

Another option is creating a new site that is strictly on brand and hair link back to the original site. Doing so would make it two different avenues for web traffic, keeping the original audience while targeting a new one.

Join the Upcoming Wave of Brand-Tagging

This isn’t the future of advertising, it’s the tiny niche that will help businesses and entrepreneurs all over the world with creating audiences already interested in their offerings.

Get in on the action, leave a comment to share your thoughts or hit up the IG page. It’s time to boost all advertising campaigns.